About Us

Pure Craic is a very unserious name but it has a very serious formula.

Howya I'm Aileen! The Creator of Pure Craic and based in Galway! 

My main hobby/career is content creation and gaming which means late nights and trying to juggle multiple projects at once. Like many of my friends, I would rely on energy drinks to get through the day at my normal job and then push into late-night content creation editing sessions that would leave me burnt out. I felt the brain fog, the crashes, and the total lack of motivation. It just wasn’t sustainable.

Buying all the supplements I thought I needed every month was expensive and the cans and bottles kept adding up. I knew there had to be a better way. With years of experience working in health stores and supplement manufacturing, I had learned a lot from customers, reps, and nutritionalists. I soaked all that knowledge in and started creating a solution that would not only work for me but for people like me.

I talked to people, interviewed and surveyed them, and asked what they would want in a daily drink. The answer was simple: a powdered tropical drink that was approachable and something you actually wanted to drink. I noticed a lot of brands weren’t speaking to gamers or nerds or people who just wanted something easy and enjoyable. Most products felt intimidating or only targeted at people with active lifestyles.

That’s how Pure Craic was born. It’s fun, easy to enjoy, and tastes great. Behind the playful branding is a formula that I worked on with professionals to make sure it was effective. Every ingredient was chosen carefully to create a drink that fits the busy modern life and gives you something reliable every day.

Pure Craic is vegan, gluten-free, sugar-free, and caffeine-free. We are completely transparent about what’s in every sachet. Our goal isn’t just to give you a drink; it’s to make nutrition accessible, to start conversations, and to provide something you can enjoy daily without overthinking it.

Pure Craic isn’t just a drink. It’s for anyone who wants something effective, fun and part of their routine. Gwan, give it try.